Historically
Historically, according to Lozano (2007), efforts at sustainability have been hindered by the individualistic behaviors characteristic of homo oeconomicus. "[They] are human beings that are greedy and self-interested...[and] have an insatiable wish to accumulate material resources and attempt to maximize their utility while minimizing their costs" (Lozano, p. 370). These behaviors have made it exceedingly difficult to strike the balance between economic, environmental, and social considerations necessary for true sustainable development. Lozano also provides a strong argument for the importance of collaboration i.e. "using information, divergent insights, and spontaneity to solve problems and develop new understanding of new products. It thrives on differences coming from sparks of dissent" (Lozano, p. 372). Collaboration, as exemplified in the example of the Curripaco villagers who hunt for and prepare food individually, but that aggregate the bulk of the food to ...